tantalizing story of succulently grilled chicken in lemon
and herb or Peri-Peri has become the hottest story in
Pakistan. With 7 restaurants Nationwide divided in 4
restaurants in Karachi , 2 in Lahore and one in Islamabad,
Nando’s has taken the country by storm since its arrival in
2001. This specialty flame grilled chicken restaurant has
people addicted to the taste of Peri-Peri. Nando’s also
recently celebrated its 10 years of perilicious existence
and is a known and popular name in the restaurant industry.
One of the most often heard phrases to echo through the
corridors of Nando’s is that Nando’s is not just about
chicken. It’s never been just about chicken. It is about
pride, passion, courage and integrity. The Nando’s
restaurants have a very casual setting making it the place
for a quick business lunch or lunch with friends or a place
to take the family out. For those who like a little fire in
their belly, Nando’s serves the best chicken with a touch of
the experience is very personal and the staff at all three
restaurants are committed to outstanding service. A great
eating place is a place where people look forward to the
experience, not just the food. And so, at the heart of
Nando's is one absolute belief: We don't sell chicken. We
sell experiences. Nando's pride may have arisen from a
dream, but the product that comes from that pride is no
dream at all. It has been said to be the eighth wonder of
the world - the taste that dreams are made of, an experience
like no other.
Nando’s in Pakistan belongs to the fast-casual category and
is therefore different from any Fast food restaurant. Fast
casual is all about “casual” settings to provide the
customers with their food “fast”. Each restaurant has been
uniquely designed and decorated which is a feature of fast
casual restaurants. Nando’s is a place where people can feel
very casual in the ambiance and in eating at Nando’s. It’s
all about enjoying your chicken to the fullest.
increasingly health conscious consumer worldwide is facing
the problem of having to choose between the convenience of
fast food or the importance of good nutrition, limited
cholesterol and saturated fat intake. Not so at Nando’s… at
Nando’s you will find yourself enjoying delicious food with
a comparably low calorie intake. We understand that people
have the need to eat at a home away from home and that’s the
environment that you find at any of the Nando’s stores.
In addition, hygiene and cleanliness in the restaurants are
of utmost importance and a complete operating manual of
audits and practices is in place as mandatory by the
Franchisor to guarantee a healthful experience every time.
ingredient used at Nando’s- the Bird’s Eye Chilli, peri-peri
a fiery ingredient, with a blend of herbs and spices serves
great many health benefits. Not only is it rich in vitamin
C, it is an excellent purifying agent, provides a natural
high by releasing endorphins and a tremendous source of
vitamin A, folic acid and potassium. The secret marinade
that gives Nando’s chicken its delicious flavor (marinated
for 24hrs) is made from 100% natural ingredients as is our
famous Peri-Peri, containing no preservatives. The chickens
at Nando’s are the leanest chickens in town and with the
flame grilling technique the chickens lose the rest of their
fat during the grilling.
through the clutter, a brand with a serious attitude was
established. It’s irreverent, cheeky, unpredictable and
brave. It exposes the lighter side of life and the more
sensitive and serious issues, always ensuring that
communities can laugh at themselves and their imperfections.
Whilst Nando’s advertising has always been a reflection of
where a country’s at, it remains an escape from formality. A
recent example is the hoardings in Karachi and Lahore.
The brand vision remains to be the best, not the biggest.
The powerful people culture serves to be an integral
component of the brand and will continue to be a powerful
driver into the biggest and most competitive of all markets.
If there's one thing proved at Nando's it's the force of a
dream, a powerful vision executed with professionalism and
panache. Despite their past successes, they know they've
only just begun. The future begins with something new.
Marketing at Nando’s will strive to find new ways to capture
the hearts of customers, always remaining true to their